What SEO Means to: Copywriters

It’s time for another post in our ‘What SEO Means To’ series. This time, we’ve interviewed our copywriters.

Theo Watt and Rebecca Beale agree that SEO is a HUGE part of their roles as copywriters. They say that without it, they’d be pretty much relying on word of mouth to get their copy seen by relevant readers.

So what does SEO mean to copywriters?

Keyword research

Most copywriters will be aware of how important keyword research is to their craft. If you’re not, Rebecca and Theo will just talk you through it real quick.

Keyword research is a huge part of SEO – the act of discovering what sort of things people are searching makes it possible for copywriters to tailor their copy around what people are searching for on Google. There are some great keyword tools like Moz and Adwords to find the specific words for a topic, but as you get more experience you find yourself being able to guess which words are going to come up before you’ve even searched for them.

It gives you an insight into the minds of your readers

One of the most fascinating things about SEO is that you get to see, in detail, what people are searching for online. So literally anything from ‘Mercedes car parts’ to ‘what should I get my Nan for her birthday?’

Using specialist tools and techniques, copywriters can use these search queries to tailor their content to what their target audience want to read, making it more interesting and relevant.

You will love using a tool called ‘Answer the Public’. This will help you come up with content ideas for several clients. This tool allows you to enter a keyword and shows you loads of questions that have been asked about that subject. So it’s a fantastic tool for writing insightful blog posts especially.

Working with lots of talented people

One of the most exciting things about working in a specialist content and SEO agency is the fact you get the opportunity to work with so many talented and interesting people. Everyone brings something different to the team!

Being a copywriter, you are the first point of call when it comes to fresh copy. Once you’ve written a piece, you get to see it go through the rest of the process and develop into something that looks great, as well as bringing in business for the client. From copywriters, the copy goes through the SEO executives, developers and the PR team to get it just right!

As copywriters, we live and breath SEO – our copy would be pretty much null and void without it.

Follow Theo and Rebecca on Twitter.

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