Tecmark 10 – with Digital PR Executive Sarah Pearce

Sarah joined Tecmark in March 2016 as an apprentice and has worked her way up to become a Digital PR Executive! We interviewed Sarah to find out what her day is like and what she enjoys doing in her free time.

What does your typical day look like?

I wouldn’t say I have a typical day, my day to day is always varied – which I love.

I do however always start my day by checking for any mentions of clients in the press and then reading the news across a handful of media outlets.

I will then get started on activity for the clients, this could be working with bloggers and journalists on a campaign or a one of piece. Or, I could be getting creative thinking of new ideas and potential projects – you will also find me getting stuck into what ever else gets thrown at me during the course of the day.

What is the most satisfying aspect of your work?

My favourite part of the job is definitely seeing a campaign go from just a single idea to then expand into a full campaign that’s getting picked across the media! Of course, getting coverage for the client is a huge goal but it really is the most satisfying thing to see hard work and ideas come to life.

What’s the best thing about working at Tecmark?

Working at Tecmark is always really good fun. A lot of hard work and ideas are constantly being generated and I am always learning new things, picking up new helpful habits and tricks from other people in the office – which is great because it helps me constantly improve.

You attended some great charity events, on behalf of Tecmark, organised by the Steve Prescott Foundation, what is the next charity event you’ll be doing?

While I was taking part in “I’m a Precky Fan” I met Chris Lamb who leads Team Chocolate Orange. Every year chocolate oranges are collected and donated to give back to hospital staff across the UK to say thank you for their hard work. This is the next thing that I am really excited to be getting involved with and I am sure there will be many other things to join in with over the next few months for the SPF!

What is the biggest thing you’ve learned since you started working at Tecmark?

Coming into Tecmark last year as an apprentice I knew very little about PR or SEO. I would say progressing from an apprentice to a permanent member of the team, the biggest thing I have learnt is exactly how digital PR works and how this can work hand-in-hand with SEO.

And what do you expect to be learning, here at Tecmark, over the next 12 months?

I can’t wait to expand and gain an in-depth knowledge of the industry as well as growing in my role and gaining new responsibilities. I have a few courses and training days to attend this year which I am looking forward to.

Not to mention, I will be constantly learning new skills from Hana, our Digital PR Manager, which will help me improve and progress as well as growing my knowledge of SEO from other members of the team.

What is the most interesting thing you’ve ever worked on?

I enjoy working on travel and lifestyle pieces because this is what I take an interest in outside of work. However, I have found the most interesting projects to be when I am working on industries I know very little about because I am constantly learning new things about a huge range of subjects which I would never normally have an interest in.

You work within the digital PR team, what piece of advice would you give to people who are about to enter the PR industry?

I can remember being told in my interview that I had to be patient, things don’t always go as planned. Sometimes a campaign just doesn’t go as we hope. But instead of getting stressed or panicked over the situation, you have to stay calm and turn to plan B.

This is definitely the best piece of advice I have ever been given! I can get very panicked when things go wrong, but I have learnt to get things under control and re-think my plan.

How do you relax away from work?

I love just seeing my friends and trying out new activities and places to eat (everyone in the office will tell you I’m constantly eating)! I absolutely love travelling, discovering new cities and countries, I am counting down the days until I go to Bali and I couldn’t be more excited! I also have a few city breaks planned this year which I am really looking forward to.

And finally … would you say you choose destinations you’d like to visit based on what you write about/sell into the media for our travel clients?

100%! Researching and reading about new and exciting countries every day means I am constantly expanding my bucket list – The Philippines, Cuba and Marrakech are top at the minute. Last year, for the first time, I and my sister went on a Christmas market city break to Paris which was inspired by work I had been doing for one of our travel clients.

Follow Sarah on Twitter.

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