Digital PR

Content Marketing

Strong, effective and creative content to get in front of your target audience – wherever they are.

The What

Content Marketing Services

Successful content marketing does more than just drive traffic to your website. A strategic marketing approach that is focused on consistently creating and distributing engaging and valuable content can yield amazing results.

Blog posts, case studies, social media posts and other content strategies offer the chance for your brand to build a fantastic online reputation. If a user regularly sees your relevant and engaging voice, it enforces a sense of trustworthiness. And if the content is strong, the audience will come to relate your brand as entertaining whilst relevant.

This brand presence and awareness are at the heart of every digital marketing strategy, making content marketing a key element.

Successful content marketing is not just about creating a piece of content either. If the content is valuable, it is shareable. So by nailing the value behind the content, you can let your potential customers do the work for you, and share it with other relevant audiences to generate organic traffic.

Search engines also love the pieces that come from content marketing. Tecmark’s 14 years of experience in the industry gives us a unique insight into how to utilise the SEO benefits of a strong content marketing strategy.

By expertly blending what you what to communicate with what your target audience is searching for and what Google prefers to see – content marketing’s reach is limitless. But how is it different from an advertising campaign?

If your brand has a message that you’d like your targeted audience to see everywhere they turn, then surely it’s simpler to dip into your pocket and pay for an advertising campaign?

Whilst paying for guaranteed coverage might seem more straightforward, it doesn’t always convert into traffic and sales. In fact, having your brand plastered across people’s screens wherever they turn can be overwhelming and intrusive on people’s online experiences.

As a result, your message and what your brand can offer is overshadowed. Instead, content marketing is about showing the world what you’re great at, rather than shouting about it.

The How

Creative content marketing to get onto your
target market’s screens

Using content marketing to your advantage is a powerful tool, but to begin with, we have to have a good understanding of who our audience is.

Tecmark’s marketing services all begin with research. Gaining a strong insight into how the media responds to your industry, what your target audience is searching for and which types of content will stand out.

Planning is a key part of our content marketing strategy – from the tone of voice, expectations to do’s and don’t’s, our team curates a timeline that will achieve your goals. This includes anticipating any potential obstacles. Content marketing opens up a unique opportunity to make obstacles work to your advantage, by coming up with creative solutions in the form of engaging content.

Remember – a strong content marketing agency can create valuable pieces of content that will work with your audience in any setting.

Once you’ve established your goals, audience and done your research and planning, it’s time to get creative.

Successful content marketing strategies and campaigns don’t just rely on brand new pieces of content, they are also incredibly resourceful. Reduce reuse recycle is a common theme, by making engaging and interesting content that can be refreshed and reused.

This strong content can then create conversations, which in turn creates leads, traffic and sales.

The Why

Do I need content marketing services?

Hundreds of brands within your industry are all trying to do the same thing. Vying for your targeted audience’s attention, the internet is saturated with content that pours across web pages and surrounds users with constant messages.

With so many loud voices shouting over one another, how on earth are you supposed to clearly communicate your message?

Content marketing solves this common issue with creative solutions. By strategically planning your content to strike at key moments within your industry, whilst consistently sharing your message through email marketing, social media updates and blog posts.

This consistency creates awareness which leads to lead generation and an increase in website traffic.

The phrase “content is king” really reflects its power to drive your audience to your brand’s site, as long as it is consistent, relevant and useful.

Simply put, content marketing is giving your audience insight into your brand answers your audience’s questions and helping you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favourite brands.