Content-led SEO

Content-led SEO campaigns to meet your goals



Since we started life as a Manchester-based SEO agency in 2008, the landscape has changed beyond recognition.

But we’ve stayed ahead of the curve.

We thrive in competitive SEO sectors and work in tough-to-crack areas such as gaming, finance, travel, retail and professional services.

Mobile / multi-screen SEO

Your SEO should be as multi-screen ready as your website.

The average consumer uses three screens in a purchase cycle and there are different requirements for each. Mobile SEO, tablet SEO and laptop and desktop SEO must reflect that.

Google and the other search engines are placing increasing emphasis on the user’s experience on your site.

In addition, the search intent of your audience can vary from screen to screen.

We put your customers at the centre of the strategy – so your campaign will be optimised for each of the screens they’re using.

Our approach to SEO

  • Research – ensuring we completely understand your business, your objectives, your competitors and, most importantly, your target audience and the screens they’re using in the buying cycle.

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  • Laying technical foundations – auditing your existing site to make recommendations for ways in which it could be enhanced technically with your goals in mind.

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  • On-site content – we assess your current on-site content and identify ways to improve it. Then we develop a long-term plan for on-going content creation.

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  • Brand signal acquisition – links back to your site are still vital. But Google is better than ever at also considering other brand signals, such as social interaction, citations and even news coverage. We acquire these signals through content-led campaigns.

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  • Reporting and analysis – when you work with us, you’re not just getting rankings and traffic; we provide consultancy and support in meeting your business goals. So we’ll consistently report on the KPIs of the campaign and even metrics outside our direct influence.

 
We’ll work with you to ensure you’re maximising your traffic and that we’re integrating the SEO with your other marketing channels.

Contact us now to discuss what we could do for you.

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