…and more to the point, why does it matter? So, congratulations. You got to number one in Google for your prized keyword and you’re getting thousands and thousands of visitors a month. SEO job done, surely? The team can pick up, pack up, pat themselves on the back and go home, right? Wrong. The rankings […]Read more
March 21, 2011 by Stacey MacNaught in Search
Google’s latest algorithm change is all about degrading rankings for sites that produce low quality and non-unique content – ultimately, websites that provide absolutely no user value. The algorithm is live in the US version of the search engine and will soon be rolled out internationally. Search Engine Land is one of several sites […]Read more
February 28, 2011 by Stacey MacNaught in Search
Google announced an algorithm update this week – one that currently affects the US search engine only. But it’s going to be rolled out globally in the not so distance future and that means you and your website need to be ready for it. So what are the key facts? This change will affect almost […]Read more
February 26, 2011 by Stacey MacNaught in Search
Blekko, for those of you who haven’t yet heard, is the new kid on the search engine block. Granted, it’s not all that brand spangly new (founded in 2007), but it’s really starting to garner some attention in recent months. It boasted 1 million searches a day during January 2011. Granted, that’s not quite the […]Read more
February 14, 2011 by Stacey MacNaught in Search
Google remains the giant of search engines. Accounting for 70% of the search engine market in the USA and a whopping 90% here in the UK, its dominance cannot be argued. However, recently the search giant has come under some tough scrutiny and faces an investigation by the European Commission into whether or not it […]Read more
January 27, 2011 by Stacey MacNaught in Search
We’ve spent the last week or so playing around with the mobile element of the Google keyword tool. For anyone who’s not yet had a look, essentially, under the advanced settings you can now filter to show searches only by people using mobile devices. Of course, we’ve carried out a host of random searches on […]Read more
January 18, 2011 by in Search
Earlier on this month, both Bing and Google finally confirmed what many in the SEO industry have been suspecting for some time – that your social media presence does indeed have an effect on where you rank in their search engines. It makes sense, of course. Let’s not forget that the fundamental aim of Google […]Read more
December 15, 2010 by in Search
We all use search engines. In fact, in many ways we take them for granted. I, for one, will always hit Google if I’m looking for pretty much anything and don’t have a retailer in mind. I book holidays via companies I find in search engines, buy travel insurance and even do my Christmas shopping […]Read more
December 3, 2010 by in Search