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How to make your developer listen to you



Last week saw the second round of the MancSAS lightning talks. These talks offer up the chance for those working in the digital marketing community to get some stuff off their chests, in the form of a really quick five minute presentation.

The lightning talks encourage speakers to be really concise in what they are saying, which I feel is a great lesson when working in digital.

I plucked up the courage to talk about launching SEO content and how to get the best out of your web developer, including loads of hints and tips of ways to work together for the best result.

Web Developers vs SEOs – it doesn’t need to be this way!

My talk started off with a bit of a disclaimer. I wasn’t there to have a moan about working with web developers, I was there to share some of the ways I’ve found to save time and improve efficiency.

Specifics are the key to content launch success

Providing a tight brief is one of the main ways in which I’ve been able to improve time management within my campaigns. If it’s not in the brief then it doesn’t get done, but again – this can work in both ways.

Explaining the commercial impact on the wider campaign

I chatted some more about exploring the commercial impact on the wider campaign, and how to provide evidence to get that point across.

SEO’s getting their hands dirty…

As well as suggesting changes to a web developer, SEO’s need to understand how their changes work and also be able to test them for mistakes or problems. Providing copy and paste code as well as full testing and bug lists is one way to improve efficiency at the point of the content going live on the website.

Developer facetime

Working with external or client based web developers can mean I need to work differently. I am looking to schedule a ‘delivery day’ with any of my external developers, rather than relying on emails and task lists. That way, I will be able to get all of my SEO changes done at once and it won’t impact on the developer any further.

My SEO content go-live checklist

We all forget things from time to time, we’re only human of course! So, I keep my trusty SEO content go-live checklist handy at all times. This contains a list of all the important ingredients that go into the perfect piece of online content. From Google analytics tracking to picking the correct request protocol. Follow this list and you won’t go far wrong!

My slides from April’s #MancSAS Lightning Talks

Launching SEO Content – How to make your developer listen to you from Rebecca Moss

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