Those who work within the digital PR team (outreach, content promotion, campaign performance– what ever job title you may hold) will know that it can be very frustrating when you receive no response from people you contacted with your campaign content.

We’ve already talked about how to take your copywriting to the next level, but let’s chat about blogging for a second. Too many times, we see businesses and individuals churning out a conveyer belt of blogs, many of which hold little to no value to the site they’re published on.

In order to ensure the best possible review, you need to make sure that the blogger is the perfect candidate for your campaign, the product arrives in immaculate condition and you have tried to adhere to the bloggers requests and make the process as simple possible for both yourself and the influencer.