The Opportunity
DPP Law is a legal firm based in Liverpool with offices around England. They provide legal services across criminal defence, fraud, corporate and financial crimes, and more.
For over 8 years, DPP Law has been a client of Tecmark’s, having undergone a full web redesign and signed on other businesses as a result.
In 2021, DPP Law continued to see exponential growth YoY thanks to our efforts over the last 8 years. This solid relationship resulted in respect and trust that enabled us to use a relatively small budget on what we knew had the highest impact.
In 2021, DPP Law continued to see exponential growth YoY thanks to our efforts over the last 8 years. This solid relationship resulted in respect and trust that enabled us to use a relatively small budget on what we knew had the highest impact.
The Challenge
Long-term clients can reveal a unique set of challenges that require an innovative approach. We understand that every client is different – traditional methods aren’t always suitable.
In the case of the legal field, there are no exciting trends or moving pieces – it’s a very static area as far as growth. After building up website content and gaining rankings in our key areas – what’s left to get excited about?
Our next move was to take a look at how DPP Law was being presented on the SERPs. With the changes on page one, a number 1 ranking isn’t always enough to drive traffic.
We decided to shift our focus to featured snippets to boost DPP Law’s rankings and channelled our efforts into curating multiple featured snippets that have led to massive conversions and a consistent increase in traffic.
The solution
To implement this campaign, we conducted in-depth keyword research to better understand where the 2021 search trends and how they align with the business. From here, and through collaboration with DPP Law, we identified 5 key areas of focus to drive conversions, including:
- Actions Against the Police
- Fraud
- Drug Offences
- Offences Against a Person (Knife Crime, Assault)
- Driving Offences
Service pages were structured to improve conversion rates, with increased use of calls-to-action, messaging to target user pain points, and a sidebar contact form added for usability. We also added various structured data markup to the services and blogs to help support the understanding of the site for search engines.
THE RESULT
Optimising DPP Law
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Andy Mazey
Managing Director, S R Waite Group
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Linten Technologies
We have worked with Tecmark for over 2 years and the advice they have provided in that time has been invaluable. They increased traffic to the site by 75%, increasing sales and product awareness.
We’d recommend Tecmark to any business looking to improve traffic to their website.
James Cryne
GoSimpleTax
Tecmark have done, and continue to do, a fantastic job in developing my tax barrister website in 2018. The team are so enthusiastic and full of ideas and energy and are cutting edge in all things digital. I recommend them without any hesitation.
Patrick Cannon
The working partnership we have with Tecmark has delivered in a tough market. In the early stages, we made it very clear it was about leads and we wanted a no ”˜bull’ approach. The collaborative route has resulted in each party challenging each other but all this combined with open minds has made a massive difference.
Rainbow International
