At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting.

Halloween is almost upon us, and alongside the pumpkin spiced lattes and Pennywise costumes comes an indigestible amount of seasonal content from brands. Some of it is absolutely amazing, some… not so much.

When working with influencers you can have incredibly varied outcomes, because every single influencer is different; each one is their own person, with their own lives, doing their own thing. For that reason, in this post I focused on how to influence the influencer.