At Tecmark when we start working on a new campaign, one of the first things we request access to is Google Analytics. For SEO teams in particular it’s a really important tool to measure how well our campaigns are performing and if our clients are getting a good return on investment.

Those who work within the digital PR team (outreach, content promotion, campaign performance– what ever job title you may hold) will know that it can be very frustrating when you receive no response from people you contacted with your campaign content.

We’ve already talked about how to take your copywriting to the next level, but let’s chat about blogging for a second. Too many times, we see businesses and individuals churning out a conveyer belt of blogs, many of which hold little to no value to the site they’re published on.