Three resources for planning, executing and measuring your content marketing campaign

Like all of us, you’re probably surrounded by plans.

Plans to achieve your goals at work. Savings plans for that holiday of your dreams. Plans for the weekend.

We might not like them, they might be dull and boring, but there’s a reason why plans are everywhere we look.

They work.

They help us get things done. They provide an outline of what our future looks like – and how we can get there.

And that applies to SEO and content marketing just as much as anything else.

So if you’re charged with overseeing your company’s online growth – a process that will almost certainly involve the production of content – then these three resources should help.

The five-step approach to creating effective content marketing

This post outlines the broad process we go through with each content marketing campaign we design and execute.

It reveals 11 tools to help with your research process, so you can be confident you’ve got every base covered.

And it details the best way to get the most from your team when you’re trying to find that perfect content idea.

Click here to read ‘The Five-Step Approach To Creating Effective Content Marketing’.

Six ways to define quality in content marketing

In this post, we look at some of the methods you can use to create an emotional connection with your audience.

Why did one particular piece generate more than 13,000 social shares?

And how is a relatively small brand using effective content to regularly outperform its much larger competitors?

Click here to read ‘Six Ways To Define Quality In Content Marketing’.

Five ways to measure content marketing success

Investing in SEO and content marketing is key to online growth.

But how do you measure your campaign’s effectiveness, particularly when it comes to content marketing?

Our aim is to always deliver a measurable ROI from any content campaign.

This post shows five areas in which, depending on the aim of the campaign, we might do that.

Click here to read ‘Five Ways To Measure Content Marketing Success’.
 

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