Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.

Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?

There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert.