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Tecmark campaign hailed as great travel example

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Our campaign for client Holiday Gems was highlighted by The Tomorrow Lab as a great example of content marketing in the travel industry.

The Tomorrow Lab were speaking at a series of workshops across Northern Ireland with Digital DNA, covered in Nial Toner’s blog on their website.

The “Where should I go on holiday?” interactive achieved thousands of Facebook interactions and 189 backlinks from 14 different domains.

More than 20,000 people have visited the content since launch, with 98% completing the quiz and three-quarters of those visiting the recommended destination landing page – resulting in direct and assisted conversions.

You can view our case study on the Holiday Gems campaign here.

Click on the image below to try out the interactive for yourself.

Holiday-Gems

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